MUNKTELL MUSEUM
CASE STUDY
‘‘Thanks to Theresia’s creativity and her ability to build strong dialogue,we also commissioned Bang Universe to create Volvo CE’s new creative meeting space in Eskilstuna
Jannicke Serneberg
Head of Munktell Museum & Munktells
munktell museum
Client: Volvo Construction Equipment (Volvo CE)
Location: Eskilstuna, Sweden
An industrial museum located in the original 19th-century factory, where the machines on display were once produced
The Assignment
Modernize the entrance, café and shop, clarify visitor flow, and elevate the museum experience — while preserving the building’s industrial authenticity.
The space also needed to function as a representative meeting and event venue for Volvo CE, including a new innovation area.
The Challenge
A complex industrial environment with high ceilings, heritage architecture and heavy machines regularly moving through the space.
The entrance lacked clarity, reception was hidden and visitor flow was confusing. Reception, café and shop needed to be able to be managed by only one staff member. At the same time, while integrating a hyper-modern innovation space into the historic setting.
“Great dialogue throughout the entire project. Timing, planning and delivery worked flawlessly.”
Jannicke Serneberg
Head of Munktell Museum & Munktells
Strategy & Design
The concept creates a dialogue between past and future.
Original industrial details were preserved and highlighted, while new architectural elements introduced clarity and structure. Visitor flow was redesigned to naturally connect reception, café and retail.
Materials and colours were drawn from the building and the machines: industrial green, corten steel and brick — reflecting Eskilstuna’s steel and engineering heritage.
The Result
The museum is now one of Eskilstuna’s most appreciated destinations.
Visitor numbers increased from 20,000 to over 56,000 annually, and the average visit grew from one hour to 2.5 hours. Nearly all visitors stay for the café, significantly increasing revenue.
The transformation strengthened the museum’s role within Volvo CE and the wider community, positioning it as a vibrant destination showcasing Sweden’s industrial heritage and future.
Client Reflections
“Theresia and Bang Universe were a big part of us daring to take this step.”
“An open and transparent collaboration — we truly did this together.”
“Theresia’s creativity and dialogue skills led us to also commission Bang Universe to create Volvo CE’s new creative meeting space in Eskilstuna.”
“Great dialogue throughout the entire project. Timing, planning and delivery worked flawlessly.
